Feature article in Australian Dairy Foods magazine, the official magazine of the Dairy Industry Association of Australia.
‘Premium and Niche pays of for Fritz’ follows the 12 year story of iconic Fritz Gelato in Australia’s food capital, Melbourne.
Irrina Fainberg tells how Fritz found its niche in gourmet gelato with a healthy twist.
The first Fritz Gelato stored opened at the bustling South Melbourne Market in 2002, using only the freshest and best quality fruit and nuts sourced from the market. Fritz Italian style ice-cream became quickly known as one of the finest gelato makers in Australia. Due to customer demand, the business has expanded, but the hand made quality remains.
The move to make gelato a healthier product, removing artificial colouring and favourings, was initiated. At the same time they choose to source organic milk, sugar and other ingredients. To cater for a growing vegetarian and vegan population, no animal products are used in the production of the fruit based sorbets.
Constantly scanning the world for new and exotic ideas, Fritz Gelato has been renowned for their innovation and creativity in flavours.
Fritz Gelato has started franchising with stores opening around Melbourne, along the Victoria’s surf coast and plan to move north into warmer territories as opportunities arise. *Fritz Gelato* can now be found in throughout Victoria, providing the best gelato in Australia.